Company News, Marketing News

GOJO Creates Loyalty Program

Rewards for purchases, actions and engagement with Purell on social media.

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By: Christine Esposito

Editor-in-Chief

Purell’s parent company, GOJO Industries, has rolled out the “Be Well Network” loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members  will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy. “W...

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